Action Motor
This is a re-brand mockup for an outdoor adventure-sports company. Their specialties are in snowmobiling equipment, motocross, and off-road vehicles.
Logo recreation
First I started with the logo (original logo/site-see left). I ditched the gradient and cleaned up the logo by using a symbol. I wanted to use a symbol to make it something easy and recognizable that could be embroidered on hats and printed on gear. Some of the best brands have a cool symbol-logo that can be noted the moment you see it.
Home Page
Next I cleaned up the website. The old site (see above) had a black banner with dark red text. There was no good contrast being dark on dark so I made the new site a clean, modern, white layout. Dark, sans serif fonts were add for good contrast with generous kerning. Below the header image I allowed space for the brands that are held in-store for rentals and purchase. (See other page examples below)
Social Media
Lastly, I thought of ideas to boost their social media by focusing more on the gear with professional-grade photography in a lifestyle manor. The current social media posts are usually photographed in-store on a cell phone with distracting elements in the background. I wanted the social media to feel more like Fox Racing or Seven.