Cody Weaver

Firman Power Equipment

While working with Firman, I noticed a major problem with the (then Chinese designed) packaging was the lack of an informative and clean layout. Every model of generator starts with either a P (performance) H (hybrid) or W (whisper inverter) followed by a model number. Every generator has a unique wattage output and other certifications that may be helpful for work, camping, emergency preparedness or even air cleanliness with California emissions law. The old packaging did not show any of that helpful information clearly on the box. Finding watts and certifications was like an Easter-egg-hunt. Every box, no matter the size of generator, had the same design with no picture. Here is what I did…

Step 1 was adding lifestyle imagery. All photos of every single generator online and in-stores were computer generated. They looked too similar and there was no comprehension of scale. Adding lifestyle images gave the customer two things. One, a look into what that specific model of generator is used for. And two, a scale to know how big or small the generator actually was.

Step 2 was cleaning up the front packaging. The original box design had nothing but warnings, disclaimers, and multiple language tags all over the place. It was nearly impossible to read. After reviewing regulations of what was legal and mandatory to be on the box (disclaimers) the front was cleaned up to show exactly what the generator was: Model, wattage power, and certifications.

Product Rendering

Using Adobe Dimension, I was able to bring in a cardboard package, scale it to the exact size of the product carton, and add in the designs to see exactly what the finished product would look like. The packaging was significantly cleaned up, a more informative layout was given, lifestyle images added, and is now more branded with the Firman colors. The goal was for every buying customer walking down an isle in a Home Depot to see this in the corner of their eye and know exactly what brand they are looking at before reading the name.

Lifestyle Images

Here are examples of point of sale marketing boards for O’Reilly Auto Parts, lifestyle images, and tool rack side designs for Home Depot. All lifestyle images replaced old computer renderings to show scale.