“Too Comfortable” photoshoot
For this photoshoot of Too Comfortable, the goal was to shoot a husband and wife in a variety of scenarios where one person is just too comfortable. Walking out among company from the shower, picking at your feet atop another person, or letting one go on the couch. In regards to personal hygiene and social queues, one can get “too comfortable”. But when it is good to be too comfortable is inside your home enjoying cool air during the hot summer heat of Arizona. That is where Precision Air steps in.
Images Used for Campaign
My Process
Shooting on a Canon EOS R with a 24-70mm f/2.8 lens, I was able to shoot with the creative direction of an associate creative director on set during the filming portion of this commercial. With professional-grade lighting set up for film, it made for fantastic light to capture high-quality stills. As for the kitchen scene, the husband and wife were the main focus so I kept them on a third line for good composition leaving the foreground (countertop/friend) on the bottom third.
Final Product
As for photo, apart from the video and radio campaign, these were the images used in the final spot for the promotion of being “too comfortable” in your home. If you live somewhere hot, you need good, reliable service from a quality product. Precision Air & Plumbing is there for you.
